Logistics
Macromex has an impressive, high-performance logistics infrastructure for the storage and distribution of temperature-controlled products. This ensures that the quality of the products is maintained throughout the supply chain until they reach the consumer. Also, our mission is to deliver on time to all our retail and hospitality partners. For the Edenia warehouse, Macromex uses 20% green energy.
The main goal of Macromex's specific logistics service is the timely delivery of goods, respecting the proper management of the flow of goods, which is the main system of ensuring customer service.
Logistics infrastructure includes:
2 distribution centers (Corso Distribution Center in Chitila and Edenia Distribution Center in Campia Turzii), 5 cross-docking points (Arad, Craiova, Brasov, Bacău, Constanta), own fleet of temperature-controlled machines and state-of-the-art technology for order preparation and optimization of distribution processes, providing complete services for a large number of temperature-controlled products.
Therefore, we distribute more than 150,000 pallets of goods/year, with a rate of 15,000 - 20,000 deliveries/month, processing orders of different types and sizes: from a few trucks/order to a few kg/order; orders can be at pallet, box or even unit level, and the operating time (order pick - delivery) is 24-48 hours. Of course, operation is done in accordance with safety and security rules; ISO 22000 certification.
Distribution
Macromex currently owns 2 distribution centers (Corso Distribution Center in Chitila and Edenia Distribution Center in Câmpia Turzii) and 5 cross-docking points (Arad, Craiova, Brasov, Bacău, Constanța).
The Edenia Distribution Center warehouse in Câmpia Turzii is the first High-Bay warehouse for frozen products in Romania and the highest in Europe (42 m), fully automated.
Storage capacity:
- 17,000 pallets for the frozen food area (-22 degrees Celsius), of which 15,560 pallets in High-Bay
- 500 pallets in the refrigerated area (2-4 degrees Celsius)
- 16 storage levels in High-Bay
- Operation with 3 automatic cranes and pallet transport systems (conveyors)
- Picking technology: pick by voice, goods to man, man to goods
- Advanced warehouse management system
- Serves the north-western part of Romania and the main foreign markets in the region
- Strategic geographical location: 24 hours average delivery time to neighbouring countries
Corso Distribution Center Warehouse
Storage capacity:
- 4,200 pallets in the frozen area (-22 degrees Celsius)
- Refrigerated area pallets (2-4 degrees Celsius)
- 5 storage levels
- Picking technology: pick by voice
- Advanced warehouse management system
- Serves the southern and eastern area
Marketing
Each brand in the Macromex portfolio has been designed completely different from classic industry standards and models. Through the way we positioned our brands, created their image and planned their communication campaigns, we proved that originality can reach new levels and inspire consumers towards new experiences.
Macromex has succeeded in developing successful brands:
Edenia is the leader in the premium frozen food segment, with a wide range covering several categories such as vegetables, fruit, meat, fish, semi-prepared products and pizza.
Corso has become the No. 1 ice cream brand after just one year of launch.
La Strada is the premium ice cream brand that brought fashion to the industry, becoming the first "ready-to-wear" ice cream.
Macromex's marketing department also develops marketing campaigns for partner brands such as Philadephia, Haagen Dazs, Babybel, La Vache Qui Rit, Snickers, Mars, Bounty, Twix, Paula and others.
Sales
Macromex currently has 6 sales divisions: Retail, IKA, Ice, HORECA, Export. Online commerce is also integrated into the Macromex business through two online platforms dedicated to HORECA customers and grocery store owners.
Bocado.ro - is the Macromex initiative that comes towards the HoReCa specialists, helping them with professional solutions to ease their work, the time spent in the kitchen, and to really increase the quality of services.
Mercadi.ro - is the Macromex initiative that meets the needs of grocery store owners, supporting them with professional solutions that make their work easier, reduce the time spent on supplies, and really increase the quality of service.
